Marketing Manager (Insurance)
London
£50,000
An industry-leading insurance firm based in London are looking for a Marketing Manager who is eager to lead on comprehensive end-to-end marketing campaigns. This firm are committed to constantly adapting to change and putting their customers’ needs at the heart of everything they do. They have a reputation as one of the best property casualty insurers in the industry for almost 200 years. This particular role supports specific marketing topics across Europe, as assigned by the Head of Marketing, including brand, web, email, social, data, content and more. They also have a really fun, supportive team so overall a fantastic opportunity.
Key responsibilities:
Campaign execution & management
Create, plan and manage components of integrated market campaigns in support of the business needs
Complete marketing related requests, tasks and activities based on business objectives
Develop content, write, edit and shepherd material through the review/approval process
Execute marketing tactics such as paid media, email, webinars, newsletters, sales aids, brochures, video, social and web
Monitor the effectiveness of campaigns by tracking results for campaign ROI analysis/reporting
Have knowledge of how each marketing campaign/program ties back to marketing and business strategies
Review data on business and consumer insights related to inform marketing strategies
Responsible for the ongoing maintenance/refresh of marketing program/campaign content and tactics
Support events by executing marketing components
Have a knowledge of established marketing processes, approvals and best practices
Manage small to mid-sized projects and campaigns
May be required to help train more junior marketing staff
Requirements:
Bachelors degree in marketing or other related field or equivalent marketing experience
Experienced in supporting the management of integrated campaigns
In depth knowledge and experience of end-to-end campaign management
Knowledge of all marketing channels including email, paid media and web
Working knowledge of content writing and editing
Working knowledge of marketing planning and strategy principles
General knowledge of multi functional areas such as research, marketing analytics, competitive analysis, communications, brand management, website management
General knowledge of financial services and/or insurance
Strong written and verbal communications skills
Intermediate project management and organisational skills
Basic consulting skills
Basic analytical and strategic thinking skills
Basic presentation skills
Benefits
Hybrid working
Private Medical Insurance
Pension Plan
Additional Holiday Entitlement (opportunity to purchase additional days to allow for up to a total of 35 holiday dates per year)
Wellness Programme (including access to free professional counselling services and other resources that support your daily life needs)
Volunteer Encouragement
If you’re looking for a role where you’ll have the opportunity to join an industry-leading insurance firm, working alongside a fun, supportive team, then don’t miss out on this opportunity. APPLY NOW and share your CV.